Topshop PESTEL Analysis
Political If Brexit goes through then despite Topshop being a British company, they have stores across Europe. The legal and trading standards would be compromised as a result of Brexit as the amount we pay would change ( www.eu.topshop.com ) Economic Topshop have started to see a decline in their profits due to a rise in sales and profits seen by cheaper online competitors including Boohoo and Misguided (Jill Geoghegan www.drapersonline.com ). The closure of BHS under the Acadia group may also have impacted on the profit due to large pay-out to their workers. Social The rise of technology and the decline of physical shopping in bricks and mortar stores has seen a decline in the number of people going into a Topshop store and people now buying their clothes online. Young people used to regularly go into Topshop but now with the changing social market and Topshop’s rising prices they are choosing cheaper online alternatives. ( www.theguardian.co...