Fashion Management and Marketing 1

What is your opinion on Topshop's pricing points?  Which of the following products have you purchased from Topshop? Do the prices have an impact on whether you buy from Topshop? Are you more likely to shop at Topshop if there is a sale on? The results from this survey were used in the product selection part of my report and helped form opinions on how successful the brand is doing based on what they are selling. This survey suggested that the prices do have a major impact on what people will buy from Topshop and how often they will shop there. It gave a clear indication that many people wait until there is a sale on before they choose to shop there. However, it wad also suggested that it depends on the products if they are too expensive or not. This could be down to the different ranges and sub brands offered within Topshop which sometimes offer different price points. As Topshop offer a number o...

This survey was all about social media and the different accounts people follow. I also asked about how social media plays a role in people's shopping habits as well as the role of influencers to see how much of an impact they have on what people choose to buy. In order to gain responses to the questions I put this survey on my Instagram account and on my Facebook page to try and gain a variety of results. By putting it on both it allowed me to get a different demographic of results than if I had just put it on one.  This survey was mostly answered by 18-24 year olds which could be because it was placed on my social media accounts and this is my personal demographic. It could also because the nature of the survey is social media and this is the generation who have grown up with social media so they are likely to be the most active on it and use it as a way to do their shopping much more than the older generations....

I posted a survey on both my Instagram Story and on my Facebook feed to try and gather as many responses as possible. Putting it on both allowed me to get more of a range of results as it is able to reach different people on each platform. I collated the results after 24 hours. I'd asked nine questions and I got 33 responses to the questions relating to how social media has an effect on Topshop.  1.  2.  3.  4.  5.  6.  7.  8.  9. 

To gain primary research I went to the Topshop store in Liverpool One. I conducted a series of small interviews with shoppers as they were walking in and out of the store. I wanted to gain their opinions on the ethnicity and sustainability of the brand and see how much of an understanding they had on the idea of fast fashion.  I asked a total of 30 people of a range of different ages. I got the most responses from the 26-35 age bracket and the least responses from the 46-55 and the 56+ age bracket. The research suggests that the most frequent shoppers at Topshop are a younger demographic.  The number of people who fell under each age bracket were: under 18 - 6 18-25 - 6 26-35 - 10  36-45 - 3 46-55 - 2 56+ - 2 To gain a more well rounded view of the main demographic of Topshop and Topman I asked people their gender almost al of the people I talked to were female with only a small percentage were male which s...

Christmas / Study Week task Primary research of chosen brand  Different stores (Liverpool and Wigan) Questions Store / Workers 1.  How often do you change window displays? 2. Do you think you are paid a fair wages? 3. How much do you know about where and how the clothes are made? Customers 1.  Would you buy ethical products? 2. Are you aware of how fast fashion impacts the environment? 3. Would you continue to shop if you knew what the workers were being paid? 4. How could the store improve? 5. What are your opinions on the pricing of clothes in store? 6. Do you think Topshop is more or less ethical than other brands? Competitors 1.  What are your opinions on Topshop as a whole? E.g. ethics, pricing   2. Do you think Topshop is more or less ethical than other brands? 3. Are you aware of how fast fashion impacts the environment? Research Ideas 1.  Research on store. E.g. How many floors / s...