Topshop Competitors
Some of Topshop's main competitors include River Island, H & M, New Look and Zara. Many of these brands offer a similar price range to Topshop but have other aspects within their brand that makes them more appealing to the consumer.
River Island, H & M, New Look and Zara all offer a children's range which could attract a larger consumer base. Topshop do not offer this which could be a reason as to why they are not as successful as it's competitors.
Like Topshop, it's competitors are starting to lose sales to online retailers that are making cheaper clothes at more affordable prices that mean you don't even need to leave the house to get them, making them more accessible to people. These online retailers are now seen as more of a threat to traditional bricks and mortar retailers like Topshop because of the accessibility of them.
Research suggests the younger generation are more likely to shop online than in store because this is the world they have grown up in. They have been surrounded by technology their whole lives suggesting this is what is normal to them and that they are less likely to use the traditional shopping methods used by the older generation.
The cheaper price points that are offered by online retailers also entice the younger generation as they are more affordable and therefore are better suited to a younger generation who have less money and are not brand loyal enough to want to keep an item for years like older generations are seen to do.
Some of Topshop's online competitors consist of ASOS, Missguided and Boohoo. These types of online retailers have increased and grown in recent years creating a much larger market in terms of fashion retailers as well as contributing to the decline in sales for bricks and mortar stores that Topshop has seen.
Despite Topshop having an online option of a website and an app, they are still not performing as well as the online only retailers as their price points are still considered to expensive for their target audience in relation to their competitors.
River Island, H & M, New Look and Zara all offer a children's range which could attract a larger consumer base. Topshop do not offer this which could be a reason as to why they are not as successful as it's competitors.
Like Topshop, it's competitors are starting to lose sales to online retailers that are making cheaper clothes at more affordable prices that mean you don't even need to leave the house to get them, making them more accessible to people. These online retailers are now seen as more of a threat to traditional bricks and mortar retailers like Topshop because of the accessibility of them.
Research suggests the younger generation are more likely to shop online than in store because this is the world they have grown up in. They have been surrounded by technology their whole lives suggesting this is what is normal to them and that they are less likely to use the traditional shopping methods used by the older generation.
The cheaper price points that are offered by online retailers also entice the younger generation as they are more affordable and therefore are better suited to a younger generation who have less money and are not brand loyal enough to want to keep an item for years like older generations are seen to do.
Some of Topshop's online competitors consist of ASOS, Missguided and Boohoo. These types of online retailers have increased and grown in recent years creating a much larger market in terms of fashion retailers as well as contributing to the decline in sales for bricks and mortar stores that Topshop has seen.
Despite Topshop having an online option of a website and an app, they are still not performing as well as the online only retailers as their price points are still considered to expensive for their target audience in relation to their competitors.
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