Primary Research
To gain primary research I went to the Topshop store in Liverpool One. I conducted a series of small interviews with shoppers as they were walking in and out of the store. I wanted to gain their opinions on the ethnicity and sustainability of the brand and see how much of an understanding they had on the idea of fast fashion. I asked a total of 30 people of a range of different ages. I got the most responses from the 26-35 age bracket and the least responses from the 46-55 and the 56+ age bracket. The research suggests that the most frequent shoppers at Topshop are a younger demographic. The number of people who fell under each age bracket were: under 18 - 6 18-25 - 6 26-35 - 10 36-45 - 3 46-55 - 2 56+ - 2 To gain a more well rounded view of the main demographic of Topshop and Topman I asked people their gender almost al of the people I talked to were female with only a small percentage were male which s...