What went well and what could be improved
As a whole I believe this project was successful and I have managed to generate a brand strategy report that looks at the reasons behind why Topshop as a brand is no longer doing as well as it used to and have thought up a plausible strategy that would be able to help this. What went well: I was able to get a better knowledge of the marketing side of brands It enabled me to look deeper into brands than what is on the surface I got a better understanding of what makes a successful brand I looked deeper into Topshop as a brand and was able to see it from different perspectives e.g. consumers, competitors, people who don't shop there, people who do not like the brand etc. I generated a new strategy that would help Topshop become a more successful brand and stop their decline in sales I was able to justify why this would be successful SWOT analysis of this idea to see if it would fit in with Topshop as an...