Fashion Management and Marketing 1

After gaining feedback from my formative feedback presentation it was suggested that this would be a good way to see how the sub brand idea would work for Topshop. By creating this it gave me an insight into what the positives and negatives would be of creating this sub brand and what type of impact it would have on Topshop as an overall brand. 

Strengths  Stores nationwide which all generate high levels of footfall - there is a Topshop store on almost every British high street Heavy and effective social media presence - they are very active on Instagram posting three times a day as well as using Instagram stories to generate more attention in between posts - they post the same content on Twitter and Facebook also to reach people who do not have Instagram Enjoyable in store experience - there is more than just being able to browse at the clothes available in many of the larger store - nail bars, hair salons, personal shopping experiences etc.  Celebrity collaborations - recent ones include Beyonce's Ivy Park line and Kate Moss' collection - used to drive sales when clothes are linked with a celebrity the public look up to Part of Arcadia Group - large company with over 2800 stores, but Wass bought for £850 million in 2002 by Sir Philip Green and his wife Places where...