Fashion Management and Marketing 1

In order for Topshop to make the new sub brand a success for them, they would need to advertise it and communicate with their consumers in a number of different ways.  For example, I have created a mock up of what their instagram feed may look like. I have created a separate one from the main Topshop account as it would ensure that it was completely dedicated to the new brand to help it become a success. As well as social media, influencers who are already established within the sustainable fashion world would help promote this brand as they would already have the following of people who have an interest in sustainable fashion and would want to go and shop at this brand.  Traditional means of advertising such as magazines would also be a successful way of communicating as they would reach a wide audience and be able to be seen alongside their competitors in a different way than just online. 

Topshop as a brand currently use a number of different strategies to communicate with their consumers and promote their brand. For this mood board I wanted to focus on some of the most successful ones and how they work. As we are now living in a digital age, some of the best ways Topshop communicate with consumers and promote their brand is through social media and in particular Instagram. They use influencers to widely spread their new collections and products, as well as posts on a range of social media including YouTube. I have also focused on some of their more traditional methods of communication with their consumers including billboards and taxi and bus advertising that are seen by more than just people who choose to follow the brand on social media and are a way for Topshop to try and get new consumers.  The traditional ways of advertising are equally as successful as the more techn...