Sub Brand SWOT Analysis

-

After gaining feedback from my formative feedback presentation it was suggested that this would be a good way to see how the sub brand idea would work for Topshop. By creating this it gave me an insight into what the positives and negatives would be of creating this sub brand and what type of impact it would have on Topshop as an overall brand. 

Comments

Post a Comment

Popular posts from this blog

Brand Positioning Map

-
Image
For my brand positioning map have chosen to focus on the quality and the prices of the products sold at each of the stores. I have tried to choose a range of retailers who all sell clothes but each charge different prices and have a different quality of product.  For example, Marks and Spencer's are seen to have a high quality of products and charge a premium price for them. They are able to do this because their quality of products does match the price and it is affordable for their target demographic. Also, Primark is seen to do very low quality clothes and therefore is only able to charge a low price for all of their products otherwise people would not buy them.  This is successful for them as a brand as many of their customers are very young and are not seen to brand loyal so do not feel the need to keep hold of their clothes for a long period of time and therefore can throw them away once they have been worn once to twice.  Topshop falls higher up in terms of both qua
Read more

Topshop SWOT Analysis

-
Strengths  Stores nationwide which all generate high levels of footfall - there is a Topshop store on almost every British high street Heavy and effective social media presence - they are very active on Instagram posting three times a day as well as using Instagram stories to generate more attention in between posts - they post the same content on Twitter and Facebook also to reach people who do not have Instagram Enjoyable in store experience - there is more than just being able to browse at the clothes available in many of the larger store - nail bars, hair salons, personal shopping experiences etc.  Celebrity collaborations - recent ones include Beyonce's Ivy Park line and Kate Moss' collection - used to drive sales when clothes are linked with a celebrity the public look up to Part of Arcadia Group - large company with over 2800 stores, but Wass bought for £850 million in 2002 by Sir Philip Green and his wife Places where there are not main stores there are often con
Read more

Topshop PESTEL Analysis

-
Political If Brexit goes through then despite Topshop being a British company, they have stores across Europe. The legal and trading standards would be compromised as a result of Brexit as the amount we pay would change ( www.eu.topshop.com )  Economic  Topshop have started to see a decline in their profits due to a rise in sales and profits seen by cheaper online competitors including Boohoo and Misguided (Jill Geoghegan  www.drapersonline.com ). The closure of BHS under the Acadia group may also have impacted on the profit due to large pay-out to their workers.  Social  The rise of technology and the decline of physical shopping in bricks and mortar stores has seen a decline in the number of people going into a Topshop store and people now buying their clothes online. Young people used to regularly go into Topshop but now with the changing social market and Topshop’s rising prices they are choosing cheaper online alternatives. ( www.theguardian.com )  Technological 
Read more