Brand Positioning Map

For my brand positioning map have chosen to focus on the quality and the prices of the products sold at each of the stores. I have tried to choose a range of retailers who all sell clothes but each charge different prices and have a different quality of product. 

For example, Marks and Spencer's are seen to have a high quality of products and charge a premium price for them. They are able to do this because their quality of products does match the price and it is affordable for their target demographic.

Also, Primark is seen to do very low quality clothes and therefore is only able to charge a low price for all of their products otherwise people would not buy them.  This is successful for them as a brand as many of their customers are very young and are not seen to brand loyal so do not feel the need to keep hold of their clothes for a long period of time and therefore can throw them away once they have been worn once to twice. 

Topshop falls higher up in terms of both quality and price than Primark, but lower than Marks and Spencer's. In terms of quality, their products range from some being high quality to some not being as high quality and not quite worth their price tag. It is a brand that is sometimes deemed on the high price side but can also be seen as an affordable place for the latest trends as it offers a range in it's prices depending on what product you are looking for.