Topshop PESTEL Analysis

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Political

 If Brexit goes through then despite Topshop being a British company, they have stores across Europe. The legal and trading standards would be compromised as a result of Brexit as the amount we pay would change (www.eu.topshop.com) 

 Economic 
Topshop have started to see a decline in their profits due to a rise in sales and profits seen by cheaper online competitors including Boohoo and Misguided (Jill Geoghegan www.drapersonline.com).
The closure of BHS under the Acadia group may also have impacted on the profit due to large pay-out to their workers. 
Social 
The rise of technology and the decline of physical shopping in bricks and mortar stores has seen a decline in the number of people going into a Topshop store and people now buying their clothes online. Young people used to regularly go into Topshop but now with the changing social market and Topshop’s rising prices they are choosing cheaper online alternatives. (www.theguardian.com) 

 Technological 
Advancements in technology have allowed Topshop to use both a website as well as mobile apps to promote their brand and encourage more sales. It also enables a store locator and has a feature to scan to look for particular items. 

Legal
Topshop, like many other fast fashion brands have been criticised for the way in which the factory workers are treated. For example, the workers who make the Ivy Park range are only paid £4.30 a day (www.independent.co.uk)

Environmental 

Topshop have tried to be seen as a sustainable brand in previous years by creating a line called ‘Reclaim’ which used sustainable materials which were better for the environment. They have also claimed to be part of the Better Cotton Imitative (www.arcadiafashionfootprint.co.uk)

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