Current Brand Communications Mood Board

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Topshop as a brand currently use a number of different strategies to communicate with their consumers and promote their brand. For this mood board I wanted to focus on some of the most successful ones and how they work.

 As we are now living in a digital age, some of the best ways Topshop communicate with consumers and promote their brand is through social media and in particular Instagram. They use influencers to widely spread their new collections and products, as well as posts on a range of social media including YouTube.

 I have also focused on some of their more traditional methods of communication with their consumers including billboards and taxi and bus advertising that are seen by more than just people who choose to follow the brand on social media and are a way for Topshop to try and get new consumers. 

 The traditional ways of advertising are equally as successful as the more technological ones because they each have a way of reaching a different consumer. In my proposed communications mood board I have also focused on this as this is a strategy that is working for the brand and would also work well for the sub brand as part of my recommended strategy. 

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