Proposed Brand Communications Mood Board

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In order for Topshop to make the new sub brand a success for them, they would need to advertise it and communicate with their consumers in a number of different ways. 

 For example, I have created a mock up of what their instagram feed may look like. I have created a separate one from the main Topshop account as it would ensure that it was completely dedicated to the new brand to help it become a success.

 As well as social media, influencers who are already established within the sustainable fashion world would help promote this brand as they would already have the following of people who have an interest in sustainable fashion and would want to go and shop at this brand. 

 Traditional means of advertising such as magazines would also be a successful way of communicating as they would reach a wide audience and be able to be seen alongside their competitors in a different way than just online. 

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