Topshop Brand Strategy Report

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Topshop brand strategy report which discusses Topshop as a whole and why they are seen as a poor performing brand that has seen their sales drop in recent years.

 It will also discuss my recommendations as to how the brand could be improved and increase the number of sales. It focuses on sustainability and how by introducing a sustainable sub brand to Topshop it could help increase their consumer base and make them become more successful by helping combat the idea of fast fashion.

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