Current Brand Market Position and Competitors Mood Board

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I have focused on the main high street competitors of Topshop for this mood board rather than their online competitors. These are the main competitors of Topshop as they too are having to compete with the rise of online retailers. River Island, Zara and H & M are the ones I chose to focus on as they are similar brands and sell similar products. 

 In terms of the brands current market position I focused on this through the types of products they sell and how this is perceived by their consumer. Topshop sell a range of different things from basics to high end suggesting they want to fit into a number of different spaces within the fashion market that will allow them to appeal to a large overall audience. 

 The references I have chosen reflect the main competitors and the different ranges the brand sells that place them in certain places within the fashion market. I have tried to present the idea that they fit into both high end retail and the cheaper side of high street fashion in a similar way to their high street competitors.

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