Pricing Survey

What is your opinion on Topshop's pricing points? 

Which of the following products have you purchased from Topshop?

Do the prices have an impact on whether you buy from Topshop?

Are you more likely to shop at Topshop if there is a sale on?

The results from this survey were used in the product selection part of my report and helped form opinions on how successful the brand is doing based on what they are selling. This survey suggested that the prices do have a major impact on what people will buy from Topshop and how often they will shop there.

It gave a clear indication that many people wait until there is a sale on before they choose to shop there. However, it wad also suggested that it depends on the products if they are too expensive or not. This could be down to the different ranges and sub brands offered within Topshop which sometimes offer different price points. As Topshop offer a number of different ranges varying from basic products up to more luxury items, the prices also vary hugely as well, suggesting this is why people think it depends on the product as to whether the price is seen to be affordable or not.

The most commonly purchased item was jeans which suggests that Topshop's best selling items come from their more basics range as these items are what people are more likely to wear on a daily basis. Also, due to their basic nature, they are more likely to appeal to a wide audience, not just their target demographic of young girls and women.