Proposed Brand Market Position and Competitors Mood Board

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For my proposed market position and competitors I have focused manly on the new competitors for the sub brand as the market position of Topshop would not change drastically by introducing a new sustainable sub brand. 

 The main competitors for the new sub brand would be those that already focus on sustainable clothing. In order for Topshop's new sub brand to be a success it would have to follow some the same steps as these brands. It would also have to heavily promote the fact that they are selling something sustainable as they have been known to be a brand that only sells fast fashion clothing. 

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