Sub Brand Instagram Feed Mock Up

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I have generated a mock up of what the new sub brand (Revive and Wear) Instagram feed would look like. I have chosen a selection of image ranging from sustainable clothes to how fast fashion can have an impact on the environment. 

 The sub brands instagram would focus on both promoting and advertising the brand by showing new items from the collection as well as influencers and celebrities wearing them. It would also show the impact go fast fashion on the environment as a way to encourage people to buy less fast fashion and make a more conscious effort to think about the environment when they are purchasing their clothes. 

 This instagram account would be one of the most successful ways of promoting the brand as now many of Topshop's consumers are part of the 'Instagram generation' and would therefore be more likely to respond to this new brand through social media than through a more traditional method of advertising.

 Even though the new sub brand is still part of Topshop, having a separate Instagram account would allow the brand to be effectively marketed and not just blend in with the other ranges posted on the main Instagram account. 
Image References
Image 1 (Fashioned by Nature at Victoria and Albert Museum, 2018)
Image 2 (Impact of fast fashion on environment, 2015)
Image 3 (Importance of Sustainable fashion, 2016)
Image 4 (Michelle Chavez Instagram Image, 2018)
Image 5 (Fashioned by Nature at Victoria and Albert Museum, 2018)
Image 6 (The environmental cost of fashion, 2018)

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